You know what sucks?

Spending hours staring at a blank page trying to write a blog post, only to end up with something that sounds stiff, corporate, or, worse…boring. 😬

If you’re tired of wrangling words, juggling deadlines, and cranking out content that doesn’t hit hard, this post is for you. I’m here to show you how to put your blog on steroids with AI—without losing your voice.

Yeah, I know, AI sounds like the kind of tool that spits out vanilla content.

But that’s because most people are using it like a robot—treating it like a typing monkey instead of a creative sidekick.

If you’ve ever felt like AI-written posts are as lively as elevator music, it’s time to learn a different approach.

​Ready to transform your blog into a powerhouse of punchy, compelling content? Let’s do it.

Dan Kennedy always said: "It’s not about what you write; it’s about what people remember."

Listen, AI doesn’t come up with ideas. You do. (Remember that!)

Before you fire up any tool, get crystal clear on your Big Idea—the one thing you want your readers to walk away with.

This is your North Star.

That’s why the starting point of any great blog post should be your core message—not the tech tool you’re using.

Before you even touch the keyboard, clarify your Big Idea.

What’s the main takeaway you want your audience to have?

How will this post move the needle for them?

Make sure your blog posts have a point—and every sentence you write should reinforce it.

Action Step: Summarize your core message in one punchy sentence. Keep it in front of you while you’re working. Your AI is the assistant, not the boss—so you gotta stay in the driver’s seat.

Let’s get real—most AI outputs read like they were written by a lawyer in a three-piece suit.

That’s because they’re fed boring prompts!

Amy Porterfield is a master at creating approachable, relatable content. When you prompt AI, try using the same language you’d use if you were explaining your topic to a friend over coffee. For example:

Boring Prompt: “Write a blog post about increasing email open rates.”

Better Prompt: “Talk to a busy entrepreneur who’s pulling their hair out over crappy email open rates. What’s your advice if you only had 2 minutes to help them?”
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Boom. You’ll get something that sounds more like a conversation and less like a term paper.
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​Pro Tip: Mix in personality cues like “Let’s keep it casual” or “Write like you’re having a no-BS conversation.” These tiny tweaks can dramatically shift the tone from corporate to compelling.

Russell’s rule: Your content should HOOK ‘em in 5 seconds—or they’re out.

Every piece of AI content needs a touch of edge to make it sound you. B

reak up the monotony with questions, bold statements, and mini-cliffhangers.

Make it pop with these hacks:

This makes your blog post sound like you’re right there in the reader’s ear, talking directly to them.

Practical Tip: I've used tools like Grammarly and Hemingway Editor to tighten up sentences and make the content read at a certain level and even sound more like me—direct, conversational, and a little bit daring.
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Here’s the deal: AI is fast, but it can’t feel. That’s where you come in.

When I put up my first website, I used a template on Blogger.

Templates are fast, templates get the job done MUCH quicker than a custom theme.

But templates are a bit lifeless - you need to work with them, add some custom graphics, maybe change some colors or fonts if you want.

Use tools like Narrato to streamline research and gather anecdotes or stats to sprinkle throughout your posts. Then, layer in personal touches—tell a quick story about your own experience, drop a quote from someone you admire, or call out your readers directly.

If you’re not adding personal stories, relatable examples, or your own spin, your content will feel like it’s missing a soul. Take a page out of Mari Smith’s playbook and weave in little nuggets of personality to make your content human.

Pro Tip: Use AI to do the grunt work—like creating the outline or drafting basic sections—but then sprinkle in your own stories, examples, and words you’d actually use in real life.

​That’s what turns a “fine” post into a “Holy crap, did you read this?!” post.

Tools like Copy.ai and Writesonic can help you create content faster, but don’t forget to humanize it.

AI isn’t just about speed—it’s about scale.

But don’t confuse quantity with quality.

The trick is to use AI for the boring stuff—outlines, research, first drafts—and then layer on your magic. 

My go-to formula:

AI gets you 70% there. Your job is to put in the final 30% that makes it sound human.