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Tuesday, October 08, 2024
Most small business owners hear "AI" and think of complex algorithms, pricey tech setups, and armies of data scientists. But what if I told you it’s not just for Fortune 500 companies? What if it’s for the neighborhood bakery around the corner, too?
Meet Susan, the owner of a small bakery with just one storefront and a modest following. Like most small businesses, she had a quality product but struggled to attract enough customers to keep the ovens running. Sales were unpredictable, marketing felt like a shot in the dark, and the idea of using AI was about as far-fetched as baking bread on Mars.
But three months later, Susan’s bakery was buzzing with new customers, her email list had quadrupled, and her monthly sales had doubled. The game-changer? An AI-powered sales funnel.
Here’s exactly how she turned AI from a buzzword into a business growth engine—and how you can apply the same strategies to your own small business:
Most small business owners try to understand their customers by “feeling” out trends. They guess. Maybe they rely on quick chats at the checkout counter or feedback from a few regulars. But Susan didn’t have to guess — she had AI-driven analytics to do the heavy lifting.
What She Did:
She used an entry-level AI tool (nothing fancy) to analyze her sales patterns. What pastries sold best on which days? When did her foot traffic peak? What product combinations were *actually* moving the needle?
The Results:
What she discovered was truly eye opening: her vegan blueberry muffins weren’t just popular—they were flying off the shelves every Thursday morning. So, she shifted her promotions to focus on that specific time, highlighting “Vegan Thursday” offers to her email list.
Why This Matters:
Most small businesses can’t afford to throw darts blindly and hope they hit the target. With AI analytics, you’re no longer guessing. You’re making decisions based on what your customers are actually doing.
You’ve heard it before: Lead generation is the lifeblood of any business. But for small business owners like Susan, manually chasing down leads felt like a full-time job—one she didn’t have time for.
What She Did:
She set up a single AI-powered lead magnet: a “Buy One, Get One Free” offer on her bestselling scones. With AI handling the backend, every new visitor to her site was prompted to sign up with their email to receive the coupon. Simple, right?
The twist? The AI tool *tracked* how people interacted with the offer. If someone signed up but didn’t redeem the coupon, the system automatically triggered a follow-up email two days later, offering a “15% off” nudge to get them back in the door.
The Result:
Her email list tripled in a matter of weeks. Better yet, customers who came in to redeem the BOGO ended up buying additional items, leading to a 25% increase in average transaction size.
Pro Tip:
You don’t need a massive budget or high-tech setup to automate your lead generation.
Russell's Brunson's Rule (my mentor): Your content should HOOK ‘em in 5 seconds—or they’re out.
Every piece of AI content needs a touch of edge to make it sound you + some personalization to appeal to them.
Break up the monotony with questions, bold statements, and mini-cliffhangers.
Make it pop with these hacks:
Susan knew this, so she used AI to personalize every interaction, making her emails feel less like marketing and more like a conversation.
"Hey [Name], we’re baking up your favorite banana bread this morning! Come grab a slice before it’s gone!
Got a craving? Your usual chocolate croissant is fresh out of the oven—swing by today!"
With AI, every message felt personal, and customers responded like she was their *friend*, not just another business spamming their inbox.
Why It Worked:
People want to feel seen and heard. AI helps you do that at scale, creating customized experiences that build loyalty and drive sales.
Let’s talk conversions—the holy grail of any sales funnel.
It’s not enough to bring people in and get them interested. You’ve got to seal the deal. But for Susan, closing sales wasn’t her strong suit, and following up manually was too time-consuming.
So, she let AI do the heavy lifting.
What She Did:
Susan set up an automated follow-up sequence that kicked in whenever a customer added something to their online cart but didn’t complete the purchase. The AI tool sent a reminder email a few hours later, nudging them to finish checkout with a message like:
"We saved your goodies! Complete your purchase in the next 24 hours and get a free muffin on us."
If the customer still didn’t bite? AI queued up a final email two days later, offering a small discount to sweeten the deal.
The Impact:
Her abandoned cart recovery rate went from 10% to 35%. That’s an additional 25% of potential revenue—without Susan lifting a finger.
Pro Tip:
Start by automating just your follow-up process. Use AI to remind customers of what they’re missing out on, and watch as those conversions start stacking up.
Susan didn’t have a big budget or a team of marketing experts. She had a small bakery, a passion for her craft, and a willingness to try something new. That’s all it took to unlock the power of AI.
If you’re a small business owner who’s tired of chasing leads, wasting time on guesswork, and losing sales because of lackluster follow-ups, it’s time to bring AI into the mix. Start small. Use it to get to know your customers better, automate repetitive tasks, and send messages that feel like you wrote them yourself.
Before long, you’ll be looking at your own success story—just like Susan’s.
Susan's story rocks, but it’s not unique. I’ve seen dozens of small business owners—from consultants and coaches to e-commerce sellers—transform their businesses using the same strategy. The secret isn’t in the tech. It’s in understanding how to build a sales funnel that sells for you even when you’re asleep.
So, how do you get started?
You don’t need to shell out thousands of dollars or hire a team of tech geniuses. What you need is the right tool—one that’s already built for small businesses like yours.
I want to make this process as simple as possible for you. That’s why I’m offering free access to an AI-powered sales funnel builder specifically designed for small business owners who want to sell through webinars and automated sequences.
Why Should You Care? Because This Funnel Builder is Unlike Anything You’ve Seen Before:
And when you click the link below, it’ll take you to a special registration page where you’ll get access to a FREE training video from my mentor—the guy who taught me everything I know about building sales funnels, Mr. Russell Brunson.
He’ll walk you through exactly what you’re getting, how to use it, and how to set up a high-converting sales funnel that practically prints money.
👉 Click here to get your free account and watch the video now.
Bottom Line: Don’t Get Left Behind
AI isn’t just for big corporations and techies. It’s for you.
It’s for the small business owner who wants to compete without burning out. It’s for the scrappy entrepreneur who’s ready to scale smart. If Susan—a baker without any tech experience—can use AI to double her sales, what could it do for your business?
Don’t wait until you’re playing catch-up. Jump in now, build your own AI-powered sales funnel, and see firsthand how this technology can transform your business.
👉 Click here to get your free account and start building your own automated sales funnel today.
Mike Mintz Creative
Sales Funnels, AI Content, and Marketing creator, Mike Mintz has generated $100M+ for global and local businesses across many different industries. He offers a unique approach to marketing and business development as both a creative and analytical professional.
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